How marketing is important in business

Marketing is important effort by which a product or service is introduced and promoted to relevent customers. Without marketing, your business may offer the best products or services in your industry, but none of your relevant customers would know about it. The overall marketing process covers advertising, public relations, promotions and sales.

The reason that marketing is so important to businesses is that it is how you get customers. Clearly nobody is going to walk into your office and ask for whatever it is that you are selling unless they know that you are there and what you are selling

It does not matter whether your business is service or product based, you need to have a clear view of :

1. Who your current customers are.

2. Who your potential customers could be.

3. The reasons anyone would want to buy your product or services and why they would pay the price you are asking.

4. How you should communicate those benefits to effectively keep your customers engaged.

5. The best mix of marketing activity to keep your service or product animated.

6. How you can most effectively spend your marketing dollar by segment.

7. How you can best monitor your marketing spend.

Now marketing is such a fabulous part of business because actually it's the whole of your business: 

• It's what you are selling. 
• How you are selling it. 
• To whom you are selling it. 
• And at what price. 

Marketing is important in building customer relationships as well as creating product awareness.